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Safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There's just one problem with it: in a world of constant change, it ultimately lets us down.In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals - from the maverick Google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city's traffic problem - are those who reject the lure of what they already know. He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. And he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.`An array of fresh insights on creativity, motivation and staying in "flow".' Daniel H. Pink, author of Drive and To Sell Is Human`An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals`A blazingly original book . . . Destined to become a classic.' Mary Karr, author of The Liars' Club`Practical and truly entertaining . . . A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious
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"Unsafe Thinking delivers an array of fresh insights on creativity, motivation, and staying in 'flow.' Packed with powerful case studies, it will propel you out of your rut and onto a path of better, sharper thinking." — Daniel H. Pink, author of When and To Sell Is Human How can you challenge and change yourself when you need it most?
Buy Unsafe Thinking: How to be Creative and Bold When You Need It Most by Jonah Sachs from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £25.
_____ 'An array of fresh insights on creativity, motivation and staying in " flow " Daniel H.
In his fascinating new book Unsafe Thinking, the journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . .